Political Science

On Wednesday, January 16th, Fishbon Event Lab agents attended a briefing by Alan on the state of Physiological Metrics used by political campaigns to predict how voters will react to campaign messages. Invited by a political consulting group to monitor a selected group of New Hampshire voters as they viewed campaign messages by presidential candidates, the Biopac equipment confirmed that voter reactions tended to be visceral and instantaneous. Following the presentation, Alan attached the same electrodes to Dominique and others to demonstrate how "gut" reactions influenced opinion, sometimes reflecting views that are not revealed in polls and interviews because they are not conscious.